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Understanding these associations will give you a shortcut to people’s hearts, provoking a specific emotion and maybe even a behavior. Millions of years of biological conditioning have created certain associations between colors and objects or emotions, while some associations may be more recent.
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Color choices will also be meaningful across online communication and marketing materials: your website, social media, emails, presentations as well as offline tools like flyers and product packaging. You might immediately think of branding elements like the logo, business cards and stationery. For a business-whether it’s yours or your client’s-there are all sorts of places where color comes into play.
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Illustration by OrangeCrush.Ĭolors can be a powerful tool-if you know how to use them. Color meanings can be powerful, so choose your colors carefully. As an entrepreneur or designer, it’s essential to be aware of these color meanings to help you choose your colors wisely and tap into the magical power of color symbolism. There’s a whole science (and art) in the meanings of colors. Some words that often describe mood are idealistic, romantic, fantastical, gloomy, realistic or pessimistic.You see colors in everything around you, every moment of the day-but do you ever stop to think about the impact each of those colors is having on you? Whether it’s the calming effect of blue skies and fields of green, or the saliva-inducing red and yellow of your local fast food chain, each color has a meaning and taps into emotions. Look at your preliminary notes and your expectations of the film and compare these to your notes from the conclusion.Ĭhoose a mood that represents how you felt based on the plot, characters and morals of the film. The mood depends on the atmosphere and prevailing feeling that the viewer gathers from a film. Step 8Ĭompare how the film started to the ending of the filming. The tone of a film is largely defined by the main character's attitude, which is exemplified by the music, dialogue and lighting that encompasses each scene in which he appears. Happy, sad, indifferent, angry, lonely and psychotic are a few different attitudes to consider. Read over your notes and identify common emotions among the characters.
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Ask yourself questions about how each character feels by the end of the movie compared to the beginning and write down a few thoughts. Listen to the music and watch how the lighting changes. Take note of the environment in the final scene. Look for resolutions to earlier questions. In your notes, define how these plot points or objects changed the script or character's attitudes. A plot point might also surround an object in the film, such as the video tape in "The Ring" or the necklace in "The Titanic." These items were significantly important to the script. A plot point is a significant event that changes the entire script, such as a death, an affair or apocalyptic quality. In some films, even the weather or Mother Nature take on a personality, such as the tornadoes in "Twister" or the ocean in "The Perfect Storm." Step 5Īnalyze specific plot points or items in the film that were of particular importance. Analyze the major points of the dialogue, such as goals and challenges for each character. For every scene, take notes on lighting, music and dialogue. View the scenes of the film with a critical eye. Take note of any lighting choices or informative text. The music may be lighthearted or suspenseful. In the first sequence of a film, you usually see wide angles that place the film, such as when a film's setting is in a large city or countryside. Study the opening scene for music and setting.
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Label your notes by scene, such as "opening" or "scene by the Lake" to place your memory of the film when you review your notes later. Watch the film with a notepad and pen ready to take notes.
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Write down your theories before you view the film. Analyze the title for clues about the film's plot and setting. Write down any predictions of the film beforehand.